“The point here is that unlike Mario Kart, Angry Birds Go! is a game that will get better and better and better over time,” he says, while admitting that some features could have been added more quickly after the game’s initial launch. I sense Vesterbacka’s views on the company’s update strategy won’t endear him to some of those gaming purists. Rovio is currently working on an update for the game including new icy ’Sub Zero’ tracks, as well as gameplay and user-interface tweaks. We’re running a business, so it can’t be all free all of the time.”Īctually, the app store ratings support him: Angry Birds Go! currently has 4.5 and 4-star ratings (out of five) in Apple’s App Store and Android’s Google Play store, which suggests fans are enjoying it, even if many journalists didn’t. But at the same time, we have to change things to make them better, even if some people think it’s worse. “Of course, any time you change something, you get criticism. If you look at how the fans have taken to the game, I don’t think we’ve seen a massive wave of negativity. He’s also willing to respond to some of the criticism that has come Rovio’s way in recent times, including the distinctly-mixed critical reception for Angry Birds Go! with its timers restricting how much people can play in a single session, and the plethora of ways to pay via in-app purchases. When I meet Rovio’s ‘Mighty Eagle’ Peter Vesterbacka at the SXSW conference, he’s enthusiastic about the latter game, which will be the latest expansion of Angry Birds into a new gameplay genre – although details remain under wraps for a few more days.
2014 will see new games: the female-slanted Angry Birds Stella as well as fantasy-themed Angry Birds Epic, which is about to soft-launch in a handful of countries.
Rovio is already playing in those waters with its Angry Birds Go! karting game, which launched in December.
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